TONAWANDA, N.Y. - NOVEMBER 1, 2012 - E-ZOIL Products, Inc., an international manufacturer of diesel fuel additives and specialty chemicals, announced the introduction of their new company logo today. 

"The new logo represents a subtle but meaningful update that embraces our performance positioning strategy," said Chris Miller, E-ZOIL vice president.  "The emphasis of our new logo combined with our new tagline, Performance. Pour It On., is performance.  Performance is perfectly aligned with who we are and what we do because after all our products improve the performance of diesel fuel and enhance the appearance of diesel vehicles and equipment." 

The new E-ZOIL logo already appears on E-ZOIL's website and will begin appearing on E-ZOIL products next year. 

For additional information about E-ZOIL, visit www.EZOIL.com.

E-ZOIL, founded in 1980 and headquartered just outside Buffalo, NY, manufacturers a variety of performance chemicals formulated exclusively for diesel vehicles and equipment.  Their diesel fuel additive line offers solutions to the most common problems experienced by diesel fuel consumers.  Their cleaning products line cleans and protects vehicles and equipment exposed to heavy-duty environments.